Aurora World’s Luxe Boutique range is our premium brand with design-led features. The collection is immaculately handcrafted in the finest plush materials and is given the greatest attention to every detail. Each item is beautifully designed and is unique in their character. Introducing Bruce, our gorgeous rich brown Highland Cow. He is made using the softest touchable material and has the trademark long mane over his eyes. This is the perfect gift for birthdays, babies, Christmas and just because. Aurora World is an industry leader with over 40 years of experience in designing and manufacturing innovative and high quality plush products.